Playbooks

Turning new users into active users Activation is the rate at which people get hooked after getting started with your product. When should you care about it? When some users keep using your product for months after signing up. If no one retains after signing up for your product, it

Does someone love your product? If you’re building a consumer product or business software that people use regularly, you should be looking at your power users. The chances are that their behavior in your app or a conversation with them will inspire your next big bet. Is anyone a

Playbook: the first step in the quest to build world-changing products is measuring retention Retention refers to continuous usage, which means your solution keeps generating value over time. The value created can be: * Active, like when you send a message in Slack to a teammate * Passive, like using the Twilio